Our Story

Where It All Began

Every piece we make carries a story that started long before our first sale. When our mother began physical therapy at a rehabilitation center, she discovered beading — a quiet, meditative craft that helped her heal. What started as a therapeutic outlet became a passion, and that passion became the heart of Reidsdesign. Her creativity and resilience are woven into everything we create.

A Family Affair in Brooklyn

Reidsdesign is a family business in the truest sense. Sisters Roxanna and Renata Reid run the brand together from Brooklyn, New York — designing, crafting, and shipping every order with care. We're a small team with a big love for what we do, and we believe that shows in every handmade piece that leaves our studio.

Handmade with Intention

Every item in our shop is made by hand. We take pride in the craft, the quality, and the time that goes into each piece. We also offer custom orders for those who want something truly one-of-a-kind — because we believe you deserve something made just for you. Reach out to us on Instagram @reidsdesign to start a conversation about your custom piece.

Giving Back

Community is at the core of who we are. We donate a percentage of every sale to our local food pantry, because we believe that building a business means investing in the people around us. We also create cause-tied collections throughout the year — including Think Pink for breast cancer awareness, Caribbean Heritage Month, and Juneteenth — to celebrate and support the communities that inspire us.